Swingit is a high-end playset company that recently went through a full rebrand. My role was to direct and manage a large-scale lifestyle shoot that captured the elevated, design-forward feel of the new branding.

The challenge:
We had to shoot five full playsets in one day—on an Amish farm in November, with no electricity—and make it all feel like Spring/Summer.

The solution:
I brought in local models and vendors to help create super-stylized, editorial-level scenes on each set. We were really intentional with every detail, from wardrobe to framing, to make sure the photos felt both epic and on-brand. The result? A cohesive, elevated set of visuals that feels fresh, luxurious, and totally Swingit.

The impact:
The new photos received incredible feedback from customers, who immediately noticed the more polished, premium look. Within weeks of the shoot going live, the client saw a measurable uptick in calls and inquiries—driving real results.

Agency: Ptex Group