Swingit is a luxury playset company that recently underwent a rebrand – my objective was to direct and manage a large-scale photoshoot that conveys the sophistication and quality of Swingit’s new branding.

The challenges: Logistically, the location was on an Amish farm with no electricity and schedule-wise we had to shoot 5 sets in a single day in November and make it appear like it was Spring/Summer.

The solutions: Worked with local models and vendors to create extremely stylized experiences on each of the sets and ensured the photography was shot in a way that it conveyed the epicness of each of the sets.

Agency: Ptex Group