MKF Collection – Annual Campaign Production

Executed comprehensive production management for MKF handbag brand’s annual lifestyle campaign, consolidating an entire year’s content into a single high-efficiency shoot day while maintaining strict budget parameters.

Strategic Planning & Direction: Coordinated all production elements including location, talent, styling, and shot lists to maximize creative output within compressed timeline. Managed on-set workflow to capture diverse seasonal looks and campaign variations.

Multi-Format Delivery: Directed simultaneous capture for digital advertising, print campaigns, and social media platforms, ensuring technical specifications met each distribution channel’s requirements without compromising creative vision.

Successfully delivered a comprehensive annual content library through strategic planning and efficient resource management, eliminating the need for multiple seasonal shoots while maintaining luxury brand production values.

Photographer: Nechama Leitner
Stylist: Shiri Feldman
Hair and Makeup: Drenan Lucia