Luxli Product Promo Video – Creative Director & Producer

Led the complete creative development and production of promotional content for Luxli’s flagship lighting product, delivering both 30 and 60-second commercial spots that showcased the product’s technical capabilities while maintaining strong brand alignment.

Creative Leadership: Developed the conceptual framework and visual narrative from initial brief through final delivery. Crafted detailed storyboards that balanced product demonstration with cinematic storytelling, ensuring each shot effectively communicated the light’s key features and professional applications.

Production Management: Directed all aspects of the shoot, coordinating talent, crew, and equipment to execute a technically demanding production. Managed on-set workflow to capture multiple formats simultaneously, optimizing efficiency while maintaining creative vision across both commercial lengths.

Audio Direction: Collaborated with composer to create an original musical score tailored specifically to each cut’s pacing and emotional arc. Provided creative direction on instrumentation, tempo, and sound design elements to enhance product presentation and reinforce brand identity.

Post-Production Oversight: Supervised editing and color correction processes to ensure final deliverables met both creative standards and technical specifications for various distribution channels.

Results: Delivered campaign-ready assets that effectively demonstrated product functionality while establishing strong emotional connection with target professional market.