Led a brand refresh for Jewels, elevating their visual identity to a more sophisticated, upscale aesthetic—positioning them for national growth beyond their local customer base as well as expansion to ecommerce.

I also styled and directed a seasonal photoshoot to highlight new product lines and organize collections for broader marketing outreach.

Agency:Copy: Mattie Holtzberg
Photography: Art of Imaging
Agency: Ptex Group
Role: Designer, Art Director, Stylist