Bonei Olam is a non-profit organization that helps couples suffering from infertility afford treatment. The objective was to create a memorable and effective design for a non-profit auction book and ad campaign that’s fresh, fun and also implores people to donate money.
The challenges: The auction takes place in the dead of winter and the theme we were given was Great Adventures – so not only did the design have to fit the season, the photoshoot and style had to happen somehow in November when no actual amusement parks were open.
The solutions: An art-deco inspired retro ticket design combined with fresh and interesting neon photography – taken in an indoor amusement park – captured gorgeous color, a bold take on a potentially cliche concept and was able to effectively carry across several print and digital platforms.
Copywriter: Mattie Feldman