Bonei Olam is a non-profit organization that helps couples suffering from infertility afford treatment. The objective was to create a memorable and effective design for a non-profit auction book and ad campaign that’s immersive and showcases the theme of the year, which is Land of Little.

The challenges: Incorporating a photoshoot of a real child alongside very intricate and detailed 3D models to show whimsical scale while also seeming realistically fantastical.

The solutions: Sketch out initial poses of the child model so that the 3D artist can create a world roughly around the position of the model, and then composite the two images together using Photoshop while also creating a magical brand experience as you read through the book.

Agency: Ptex

Copywriter: Mattie Feldman