American Kids is a kids home goods brand that was looking to refresh their look and expand their brand experience. I redesigned their logo, intending for it to be playful as well as a step up in sophistication as well as designed their packaging and brand experience. The characters are created to have different worlds that each category of products can live in and allow for a very immersive and creative experience for kids.

Agency: Ptex

Copywriter: Mattie Feldman