Developed an elevated brand identity and premium packaging system for Reverie, positioning the high-end diffuser brand in the luxury home fragrance market.

Design Strategy: Created a refined, minimalist brand identity with classic design principles that conveyed sophistication and timeless appeal. Developed an innovative dual-layer packaging system featuring metallic silver-ink sleeves that slide over base boxes, creating tactile luxury while systematically differentiating individual scents.

Premium Experience: The sliding sleeve mechanism delivered an elevated unboxing experience that reinforced premium positioning and allowed for scalable expansion across new fragrance launches.

Results: Successfully established Reverie as a premium brand in the competitive luxury diffuser market, with sophisticated visual identity and innovative packaging that enhanced perceived value and justified higher price points while creating memorable brand interactions.

Agency: Ptex

Copywriter: Mattie Feldman